Premier League

Problem

Create a digital campaign experience to celebrate the Premier League’s 20th anniversary, centred around an interactive campaign game and a supporting website that could engage fans.

What I did

• Contributed UX / interaction design to shape the campaign game experience and the supporting site structure.
• Collaborated closely with designers to develop and refine the final website experience, ensuring the game and campaign content worked as a cohesive journey.
• Supported iteration through review cycles to improve clarity, flow, and usability of the campaign experience across key pages (details not provided).

Key decisions / considerations

• Designed for fast comprehension and low friction (campaign audiences skim and drop quickly).
• Ensured the game experience and surrounding campaign content reinforced each other rather than feeling disconnected.

Outputs

• Campaign site interaction flow and page structure (specific artifacts not stated)
• UX inputs and iteration notes integrated into final website design
• Final campaign website delivered in collaboration with design

Outcome

Delivered a campaign game website to support the Premier League’s 20th anniversary season campaign.

Methods / Tools

Interaction design; collaborative iteration with visual design.